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Safra is our manufacturing company, which is located in Villa franca, Italy. Villa Franca is about five miles south of Verona. Safra is an all inclusive family owned company that develops and produces all the plasters that we use. Safra owns land all over the region, where they mine the limestone and the minterals used in the plasters and tints. They also have an on site laboratory, testing facility, and studio. One of the primary benefits that Safra offers their trained applicators is their wealth of knowledge in regards to plaster. Any question that you can possibly think of can be emailed directly to the Safra staff and it will be answered as accurately as possible. Safra manufactures many different types of wall treatments. We use a particular line called the Artenova Line.
Please click on the Italian plaster samples for a larger, more detailed view.
100% Lime Based Plasters
Travertino
Natural – Pure slaked lime
EXTERIOR & INTERIOR MINERAL STUCCO PASTE POCK-MARKED SATIN
1275 Colors Available |
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- May be used on common support (drywall, concrete, chalk)
- May be applied in
- Living room
- Bedroom
- Patio
- Light exposure or natural light exposure,
- Colors don’t vary.
- May be used inside and outside without restrictions
- Non allergenic
- Stucco Travertino is a major substitute for Wallpaper
- Non Toxic
- Non Flammable
- No Wax added
- Wax may be added
TRAVERTINO is ARTENOVA line’s way of unveiling today the secrets of the reconstituted stone and marble techniques, closely guarded by the Italian Master Masons for centuries. In this case, the stucco reproduces the typical, pock-marked effects of Travertino, a stone found around Tivoli.
TRAVERTINO of the ARTENOVA line is a medium-build mineral coveringtrowelled to give a satin-finished, pockmarked effect of remarkable smoothness and evenness. It is ideally suited for the protection and decoration of properly prepared, interior conventional plasterwork, precast concrete, gypsum plaster and plasterboard, as well as of exterior lime plaster. Thick and dense, it is worked using a stainless steel trowel. Thanks to its mineral binders, TRAVERTINO exhibits excellent vapor permeability, which allows the plasterwork to breath, and thus keeps it from deteriorating and crumbling. TRAVERTINO is available in standard white and is already formulated in 30 fully-compatible colours from the ARTECOLOR range. The product can also be custom-tinted with the LE TERRE earth pigments, or with the multi-purpose UNIVERSAL COLOR range in the alkali-proof, WL-oxide version. The very distinctive pockmarked effect of this product makes it unique among decorative mineral stuccoes. |
Marmorino
EXTERIOR & INTERIOR MINERAL STUCCO PASTE
Natural - Pure Slaked Lime
1275 Colors Available
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- May be used on common support (drywall, concrete, chalk)
- May be applied in
- Living room
- Bedroom
- Patio
- Light exposure or natural light exposure,
- Inside or outside
- Colors don’t vary.
- May be used inside and outside without restrictions
- Non allergenic
- May be fixed
- A major substitute for Wallpaper
- Non Toxic
- Non Flammable
- No Wax added
- Wax may be added
EXTERIOR & INTERIOR MINERAL STUCCO PASTE - SATIN
MARMORINO represents ARTENOVA line’s formulation of one of Italy’s traditional Italian stone-substitute applications; comprising slaked lime filtered off of any impurities and crushed marble. Trowels to a smooth, perfect finish that lets you see but not touch the applicator’s strokes. MARMORINO of the ARTENOVA line is a medium-build mineral covering trowelled to give a satin-finished, marbling effect of remarkable smoothness and evenness. It provides protection to properly prepared, interior conventional plasterwork, pre-cast concrete, gypsum plaster and plasterboard, as well as to exterior lime plaster. Thick and dense, it is worked using a stainless steel trowel in several passes to obtain a uniformly compact surface. Thanks to its excellent filling power and long term [chemical stability / immunity to deterioration], it neither cracks nor crumbles. It is also unaffected by rain or frost and exhibits excellent permeability, preserving the ability of the substrate to breathe. MARMORINO is already formulated in 30 fully compatible colours from the ARTECOLOR range. Sample tints are provided on request. The product can also be custom-tinted with the LE TERRE earth pigments, or with the multi-purpose UNIVERSAL COLOR range in the alkali-proof, WL-oxide version. The granular composition of the fine marble flour coupled with the thoroughly matured slaked lime, produce outstanding decorative effects and depths of colour which can be further enhanced, on interior surfaces,
by waxing.
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Rasa Calce
Natural-Pure Slaked Lime
1275 Colors Available
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- May be used on common support (drywall, concrete, chalk)
- May be applied in
- Living room
- Bedroom
- Patio
- Light exposure or natural light exposure,
- Inside or outside
- Colors don’t vary.
- May be used inside and outside without restrictions
- Non allergenic
- May be fixed
- A major substitute for Wallpaper
- Non Toxic
- Non Flammable
- No Wax added
- Wax may be added
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Textured Fresconova
Natural-Pure Slaked Lime
1275 Colors Available
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- May be used on common support (drywall, concrete, chalk)
- May be applied in
- Living room
- Kitchen
- Bathroom
- Bedroom
- Patio
- Light exposure or natural light exposure,
- Inside or outside
- Colors don’t vary.
- May be used inside and outside without restrictions
- Non allergenic
- May be fixed
- A major substitute for Wallpaper
- Non Toxic
- Non Flammable
- No Wax added
- Wax may be added
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Stucco Calcenova
Natural-Pure Slaked Lime
440 Colors Available
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- May be used on common support (drywall, concrete, chalk)
- May be applied in
- Living room
- Kitchen
- Bathroom
- Bedroom
- Patio
- Light exposure or natural light exposure,
- Inside or outside
- Colors don’t vary.
- May be used inside and outside without restrictions
- Non allergenic
- May be fixed
- A major substitute for Wallpaper
- Non Toxic
- Non Flammable
- No Wax added - Semi gloss aspect comes naturally with the trowel.
DECORATIVE MINERAL COATING FOR EXTERIOR & INTERIOR APPLICATION BY TROWEL OR SPATULA CALCENOVA is the ARTENOVA line’s contemporary commitment to the timeless Italian art of making spatula-applied plasters based on matured slaked lime. The sensual gentleness of the finish is enriched by the soft earth colours, ranging from warm yellow to sedate green and amber, to create an atmosphere of unparalleled harmony and beauty. CALCENOVA of the ARTENOVA line is a mineral covering suitable for the protection and decoration of exterior and interior walls in conventional plasterwork, pre-cast concrete, gypsum plaster, plasterboard, etc. Thanks to its compact, flowing consistency, CALCENOVA can be applied with equal effectiveness by stainless steel trowel or spatula, depending on the effect required. The speed and ease with which it is applied make it unique among smoothed-lime plasters present on the market. Thanks to its superior filling power and long-term chemical stability and immunity to deterioration, it neither cracks nor crumbles. CALCENOVA is also unaffected by rain or frost and exhibits excellent vapor permeability, preserving the ability of the substrate to breathe. CALCENOVA is tint-able with the fully compatible colorants from the ARTECOLOR range, or alternatively either with the LE TERRE earth pigments, or with the multi-purpose UNIVERSAL COLOR range in the alkaliproof, WL-oxide version. The thoroughly matured, filtered and milled slaked lime combines with the mellow earth pigments to achieve colour depths in
its blending and softening effects, which are truly without equal.
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Mantovano
GLOSSY SLAKED LIME-BASED STUCCO FOR EXTERIOR & INTERIOR
APPLICATION BY BRUSH AND SPATULA
Natural-Pure Slaked Lime
1275 Colors Available
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- May be used on common support (drywall, concrete, chalk)
- May be applied in
- Living room
- Kitchen
- Bathroom
- Bedroom
- Patio
- Light exposure or natural light exposure,
- Inside or outside without restriction
- Colors don’t vary.
- May be used inside and outside without restrictions
- Non allergenic
- A major substitute for Wallpaper
- Non Toxic
- Non Flammable
- No Wax added - Semi gloss aspect comes naturally with the trowel.
STUCCO MANTOVANO of the ARTENOVA line is the continuation of the classic Italian art of decorating façades and interior surfaces with extremely well-matured lime. The art lies in carefully working the lime into the fissures of a very thin coat of plaster, so that the vibrancy and colour of the lime is assuaged by the soft sands gently shining through. STUCCO MANTOVANO of the ARTENOVA line is a low-build; spatula applied mineral covering ideally suited to the protection and decoration of exterior and interior surfaces in conventional plasterwork. Soft and malleable, it follows the classic Mantuan decorative tradition of being applied by brush and spatula concurrently, setting it apart from all other mineral coatings. STUCCO MANTOVANO is extremely durable and will neither crack nor crumble; it is also unaffected by rain or frost and exhibits excellent vapor permeability, preserving the ability of the substrate to breathe. STUCCO MANTOVANO is tint-able with the fully-compatible colours from the ARTECOLOR range or, alternatively, either with the LE TERRE earth pigments, or with the multi-purpose UNIVERSAL COLOR colorants range in the alkali-proof, WL-oxide version. The purity of the thoroughly-matured, filtered and milled slaked lime ensures colour depths and softening effects of inimitable quality. Waxing the surface will add further depth and warmth to the colours.
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STUCCO LUGANO
100% unfiltered lime and marble
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- May be used on common support (drywall, concrete, chalk)
- May be applied in
- Living room
- Bedroom
- Patio
- Light exposure or natural light exposure,
- Inside or outside
- Colors don’t vary.
- May be used inside and outside without restrictions
- Non allergenic
- May be fixed
- A major substitute for Wallpaper
- Non Toxic
- Non Flammable
- No Wax added
- Wax may be added
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STUCCO Valentino
Lime Base
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- May be used on common support (drywall, concrete, chalk)
- May be applied in
- Living room
- Bedroom
- Patio
- Light exposure or natural light exposure,
- Inside or outside
- Colors don’t vary.
- May be used inside and outside without restrictions
- Non allergenic
- May be fixed
- A major substitute for Wallpaper
- Non Toxic
- Non Flammable
- No Wax added
- Wax may be added
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Fresco
Water Base
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- May be used on common support (drywall, concrete, chalk)
- May be applied in
- Light exposure or natural light exposure,
- Inside or outside
- Colors don’t vary.
- May be used inside and outside without restrictions
- Non allergenic
- May be fixed
- A major substitute for Wallpaper
- Non Toxic
- Non Flammable
- No Wax added
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Wax may be added
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Modified Lime Plasters (Contains a percentage of resin)
Calcenova Arredo
SMOOTH ORGANIC MINERAL COATING FOR INTERIOR APPLICATION BY TROWEL OR SPATULA
Natural - Pure Slaked Lime with 4% Resin
1275 Colors Available
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- May be used on common support (drywall, concrete, chalk)
- May be applied in
- Living room
- Kitchen
- Bathroom
- Bedroom
- Patio
- Light exposure or natural light exposure,
- Inside or outside without restriction
- Colors don’t vary.
- May be used inside and outside without restrictions
- Non allergenic
- A major substitute for Wallpaper
- Non Toxic
- Non Flammable
- Semi-Gloss aspect comes naturally with the trowel.
CALCENOVA ARREDO furthers the ARTENOVA line’s commitment to the Italian art of making spatula-applied plasters based on thoroughly matured slaked lime. The infinite spectrum of colours, their intensity, and the sheer pleasure of working with this product puts it in a class of its own. CALCENOVA ARREDO of the ARTENOVA line is an organic mineral coating suitable for application, by spatula or trowel, on interior surfaces in conventional plasterwork, pre-cast concrete, gypsum plaster and plasterboard. Full-bodied yet smoothly flowing, it can be applied with equal effectiveness by stainless steel trowel or spatula, depending
on the effect required. CALCENOVA ARREDO is tint-able with the fully-compatible colours from the ARTECOLOR range or, alternatively, with the multi-purpose UNIVERSAL COLOR colorants range in the alkali-proof, WL-oxide version. The smooth, full-bodied quality of the filtered and milled slaked lime combines with the pigment pastes to achieve blending, softening and other colour effects of unmatched depth and tone.
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Stucco Romano
Acrylic Resin - Mineral
1275 Colors Available
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- May be used on common support (metal, plastic, wood, drywall, concrete)
- May be applied in
- Living room
- Kitchen
- Bathroom
- Bedroom
- Patio
- Light exposure or natural light exposure,
- Colors don’t vary.
- May be used inside and outside without restrictions
- Non allergenic
- May be fixed easily with no visible patches
- A major substitute for Wallpaper or tile
- Non Toxic
- Non Flammable
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Coccio Pesto INTERIOR MARBLED MINERAL STUCCO PASTE
Natural - Pure Slaked Lime
1275 Colors Available
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- May be used on common support (drywall, concrete, chalk)
- May be applied in
- Living room
- Kitchen
- Bathroom
- Bedroom
- Patio
- Light exposure or natural light exposure,
- Inside or outside applications without restriction
- Colors don’t vary.
- Non allergenic
- A major substitute for Wallpaper
- Non Toxic
- Non Flammable
- No wax added
- Wax may be added
- Lasts forever
COCCIOPESTO represents artenova line's formulation of the aged mixture made of powder from crushing marble and roof-tiles, then put together into the well soaked white mortar lime, and applied in 3 overlapped and smoothed coats, then iron-floated one, two or three times until it becomes like marble. COCCIOPESTO of the artenova line is a medium-build mineral covering trowelled to give a satin-finished, marbling effect of remarkable smoothness and evenness. It provides protection to properly prepared, interior conventional plasterwork, pre-cast concrete, gypsum plaster and plasterboard. Thick and dense, it is worked using a stainless steel trowel in several passes to obtain a uniformly compact surface. Thanks to its excellent filling power and long-term, it neither cracks nor crumbles and preserves the ability of the substrate to breathe.
COCCIOPESTO is white but it can be colored with the ARTECOLOR colorants. Sample tints are provided on request. The product can also be custom-tinted with the LE TERRE earth pigments, or with the multi-purpose UNIVERSAL COLOR range in the alkali-proof, WL-oxide version. The granular composition of the fine marble flour and the roof-tiles powder coupled with the thoroughly matured slaked lime, produce outstanding decorative effects and depths of colour which can be further enhanced by waxing |
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Synthetic acrylic resin plasters
Stucco Veneziano SELF-POLISHING DECORATIVE COATINGFOR EXTERIOR & INTERIOR APPLICATION BY TROWEL OR SPATULA
Acrylic Resin - Mineral
882 Colors Available
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- May be used on common support (metal, plastic, wood, drywall, concrete)
- May be applied in
- Living room
- Kitchen
- Bathroom - Water resistant may be used in shower
- Bedroom
- Patio
- Light exposure or natural light exposure,
- Colors don’t vary.
- May be used inside and outside without restrictions
- Non allergenic
- May be fixed easily with no visible patches
- A major substitute for Wallpaper or tile
- Non Toxic
- Non Flammable
- No wax added - shiny aspect comes naturally with trowel
STUCCO VENEZIANO of the ARTENOVA line applies the Italian decorative tradition, heritage and know-how to advanced research methods. The result is a revolutionary product, which adapts to today’s tastes those unforgettable colours, and aesthetic experiences the Master Decorators of the Serene Republic of Venice were renowned for. STUCCO VENEZIANO of the ARTENOVA line is a self-polishing, spatula applied covering free from oils or paraffin-based waxes. It is suitable for the protection and decoration of exterior and interior walls in conventional plasterwork, pre-cast concrete, gypsum plaster, plasterboard, wood
etc. Soft and creamy, STUCCO VENEZIANO can be applied with equal effectiveness by trowel or by spatula, depending on the effect required. Speed, ease and versatility of application clearly distinguish it from the wide range of decorative plasters on the market. Fully washable with water and either detergents or ammonia, it exhibits excellent permeability and improves the long-term durability of the substrate. STUCCO VENEZIANO is available in standard white and neutral. STUCCO VENEZIANO is tint-able with the fully compatible colorants from the ARTECOLOR range, or alternatively with either the multi-purpose, WL-type UNIVERSAL COLOR range, or with tinting machines.
The special composition of STUCCO VENEZIANO combines with a variety of application cycles and techniques to create superb colour effects, shades and glazings that guarantee a decorative effect of rare quality every time. |
Stucco Veneziano Metallo
SELF-POLISHING DECORATIVE COATING FOR INTERIOR APPLICATION BY TROWEL OR SPATULA
Acrylic Resin - Mineral
In Oro, Rame, Bronzo, Argento
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- May be used on common support (metal, plastic, wood, drywall, concrete)
- May be applied in
- Living room
- Kitchen
- Bathroom - Water resistant may be used in shower
- Bedroom
- Patio
- Light exposure or natural light exposure
- Colors don’t vary.
- May be used inside and outside without restrictions
- Non allergenic
- May be fixed easily with no visible patches
- A major substitute for Wallpaper or tile
- Non Toxic
- Non Flammable
- No wax added - shiny aspect comes naturally with trowel
STUCCO VENEZIANO METALLO of the ARTENOVA line applies the Italian decorative tradition, heritage and know-how to advanced research methods. The result is a revolutionary product, which adapts to today’s tastes those unforgettable colours, and aesthetic experiences the Master Decorators of the Serene Republic of Venice were renowned for. STUCCO VENEZIANO METALLO of the ARTENOVA line is a self-polishing, spatula-applied covering free from oils or paraffin-based waxes. It is suitable for the protection and decoration of interior walls in conventional plasterwork, pre-cast concrete, gypsum plaster, plasterboard, wood etc. Soft and creamy, STUCCO VENEZIANO METALLO can be applied with equal effectiveness by trowel or by spatula, depending on the effect required. Speed, ease and versatility of application clearly distinguish it from the wide range of decorative plasters on the market. It exhibits excellent permeability and improves the long-term durability of the substrate. STUCCO VENEZIANO METALLO is available in Gold – Silver – Bronze - Copper. STUCCO VENEZIANO METALLO is tint-able with the fully compatible colorants from the ARTECOLOR range, or alternatively with
either the multi-purpose, WL-type UNIVERSAL COLOR range, or with tinting machines. The special composition of STUCCO VENEZIANO METALLO combines with a variety of application cycles and techniques to create superb colour effects, shades and glazings that guarantee a decorative effect of rare
quality every time.
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Stucco Fiorentino
Acrylic Resin - Mineral
1275 Colors Available
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- May be used on common support (metal, plastic, wood, drywall, concrete)
- May be applied in
- Living room
- Kitchen
- Bathroom - Water resistant may be used in shower
- Bedroom
- Patio
- Light exposure or natural light exposure
- Colors don’t vary.
- May be used inside and outside without restrictions
- Non allergenic
- May be fixed easily with no visible patches
- Transpirating
- A major substitute for Wallpaper or tile
- Non Toxic
- Non Flammable
- No wax added - shiny aspect comes naturally with trowel
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Athermic Soundproofing Plaster
Murs D'Art
DECORATIVE THERMALLY-INSULATING & ACOUSTIC COATINGFOR INTERIOR APPLICATION BY TROWEL
Textured Plaster
Natural-Cellulosis
All Colors Available
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- May be used on common support (drywall, concrete, chalk)
- May be applied in
- Living room
- Kitchen
- Bathroom
- Bedroom
- Patio
- Light exposure or natural light exposure
- Colors don’t vary.
- May be used inside and outside without restrictions
- Non allergenic
- May be fixed easily with no visible patches
- Transpirating
- A major substitute for Wallpaper or tile
- Non Toxic
- Non Flammable
- No wax added - shiny aspect comes naturally with trowel
MURS D'ART is the ARTENOVA line medium which best exemplifies, through its pigments and natural components, the classic heritage of its constituents, giving life to hues and effects of another age. MURS D'ART of the ARTENOVA line is a low-to-high build, ready-to-use covering with high levelling power and a distinctive antique effect. Applied by spatula and wax-finished, it is suitable for use on interior surfaces in conventional plasterwork, concrete, gypsum plaster and plasterboard. MURS D'ART is an ecological medium based on natural ingredients. Soft and full-bodied, it is usually applied using a stainless steel or plastic trowel, but may be worked by hand with equal ease. It exhibits excellent
filling power, neither cracking nor crumbling, and allows the substrate to breathe.
MURS D'ART is supplied in standard white. Suitable for over coating with CIRES D'ART, which is available in 12, fully compatible, natural earth colours. CERANOVA, tint-able with the ARTECOLOR range, or CERE PERLESCENTI may be used for a wax finish. Thanks to its flexibility of application, MURS D'ART can be used to create a wide, variegated and highly decorative range of stunning shades and effects. |
Aquarello
EXTERIOR & INTERIOR DECORATIVE BRUSH GLAZE
High Decorative Paint
Mineral
1275 Colors Available
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- May be used on common support (drywall, concrete, chalk)
- Excellent on outdoor concrete, it's properties make concrete last longer
- Alkalis and Acid resistant
- May be applied in
- Living room
- Kitchen
- Bathroom
- Bedroom
- Patio
- Light exposure or natural light exposure
- Colors don’t vary.
- May be used inside and outside without restrictions
- Non allergenic
- May be fixed easily with no visible patches
- A major substitute for Wallpaper
- Non Toxic
- Non Flammable
- No wax needed
AQUARELLO of the ARTENOVA line embodies the latest advances in materials for the protection and decoration of wall structures. An innovative product rooted in tradition, AQUARELLO preserves all those colour characteristics of a previous era wholly reliant on the skill and care of its craftsmen. AQUARELLO of the ARTENOVA line is a decorative brush glaze resistant to acid and alkali attack, ideally suited to the protection and decoration of external and internal surfaces in plaster. Soft and flowing, it is spread with a short-bristled brush in quick, brief strokes and pressed down to penetrate even the most troublesome hair-line cracks in the plaster. Its ease and rapidity of application clearly distinguish this product from other decorative paints. Washable and scrub-able, stains may be removed using highly volatile solvents. Thanks to its excellent vapor permeability it preserves the plaster substrate by allowing it to breathe. AQUARELLO is tint-able with the fully compatible colorants from the ARTECOLOR range. Alternatively, it can also be custom-tinted with tinting machines or with the multi-purpose UNIVERSAL COLOR range in the high-resistance, WL version for external use. The special composition of AQUARELLO, coupled with the application cycle selected, creates a glaze with superb depth of colour and decorative effect. |
Synthetic Acrylic / Quartz paint
Eturia
High Decorative Paint
Mineral
1275 Colors Available
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- May be used on common support (drywall, concrete, chalk)
- May be applied in
- Living room
- Kitchen
- Bathroom
- Bedroom
- Patio
- Light exposure or natural light exposure
- Colors don’t vary.
- Non allergenic
- May be fixed easily with no visible patches
- Transpirating
- A major substitute for Wallpaper
- Non Toxic
- Non Flammable
- No wax needed
DECORATIVE GLAZING AND TEXTURIZING
BRUSH PAINT SYSTEM
ETRURIA of the ARTENOVA line is the ultimate contemporary expression of the Italian glazing tradition for interior decorative paint effects. The accomplished proportioning of variously-coloured pigments combines with the admixed finely-ground stone to create classic and modern shades on delicate, mellow textures.
ETRURIA of the ARTENOVA is a glazing brush paint resistant to both acid and alkali attack. It is suitable for use over interior surfaces in gypsum plaster, gypsum-board and pre-cast concrete. ETRURIA is a two-pack system comprising a primer and a finisher (as top coat), which are spread using short, criss-crossed brush strokes. Its speed and ease of application allow the professional applicators to unleash their imagination and create near-infinite textured and colour effects. ETRURIA is already formulated in 60, fully-compatible colours from the ARTECOLOR MIX range of pastes. Sample tints are provided on request. The product can also be custom-tinted with the multi-purpose WL-type
UNIVERSAL COLOR range, or with tinting machines. The medium's
special composition combines with the applying techniques adopted to
produce superb colour effects, shades and glazing. |
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